Selected work / 01—03
Different work.
Shared roots.
Three independent projects with distinct aims. Explore each through its own site and source record.
The Eighth Fold
An independent creative brand working across apparel, visual design, editorial writing, and listening. Its collections and magazine explore cultural references through a contemporary lens. The Eighth Fold released “Neon Play,” a Tarshehnai track documented through Unheard Amritsar.
EIGHTH FOLD
Unheard Amritsar
Founded by Aarush Singh Minhas, Unheard Amritsar documents traditional Punjabi musicians and helps bring their work to new listeners. The International Baccalaureate included the project in its Festival of Hope: Youth in Action series.
The IB feature describes 42 professional players, a publishing pathway registered with IPRS, earnings passed back to musicians, and sample packs reaching more than 300,000 monthly listeners at the time of publication.
Punjab Music Rights Society
Initiated by Aarush Singh Minhas, PMRS focuses on documentation, credit, and rights education for Punjabi music contributors. Its site shares the initiative’s own account of its purpose and origin.
PMRS is an independent initiative with its own identity and platform.